This week it was announced that the Houston Astros famous Minute Maid Park would sporting a new name come January 1st, 2025 – moving forward Daikin Park will be home to the Astros.
Naming rights are no joke when it comes to stadiums, with companies paying hundreds of millions of dollars to brand the stadium/ballpark. Minute Maid paid the Astros $100 million over 30 years ($3.3 million a season) for naming rights to the stadium, with the new Daikin deal running through 2039, however no reports of the dollar amount have come to light.
$100 million for 30 years is an absolute steal in the current market of stadium/arena sponsorships. When it comes to marketing, customers/consumers/average Joes tend to all know big name stadiums in their local area. Concerts, conventions, sporting events, etc. take place at these mega structures year round. “I’m headed to SoFi this weekend” is a common phrase here in Southern California, and no one thinks you are headed over to the financial building in downtown LA. “Where is the concert at? Crypto?”, in reference to Cyrpto.com Arena which is home to the Lakers/Kings/Sparks, formerly known as Staples Center.
Companies get their money’s worth when it comes to naming rights due to the sheer fact that they are used year round, for not just sports fans.
Before we get into the top 10 most expensive, here are a couple of fun fact/lowest valued/etc. naming rights deals: (All findings are based off reports, some colleges/professional organizations do not disclose total figures for deals)
Lower.com Field – Columbus Crew (MLS) has the lowest per-year income off their naming rights of those teams who have listed deals. The Crew are bringing in $3 to $4 million a season in an undisclosed deal with Lower.com, which is a Columbus based online mortgage company. Coincidence that LOWER.com, has the LOWEST annual value? I think not.
Top NBA/NHL Arena – Crypto.com Arena, Los Angeles, CA
Top NFL Stadium – SoFi Stadium, Inglewood, CA
Top MLB Ballpark – Citi Field, Queens, NY
Top Collegiate Deal – Bobby Dodd Stadium at Hyundai Field, Georgia Tech Football, bringing in $55 million over 20 years ($5.5m/y)
Top Minor League Deal – Acrisure Arena, Palm Desert, CA. The Coachella Valley Firebirds, minor league hockey team, bring in $5 million per year in an undisclosed amount of year.
Top Practice Facility Deal – NovaCare Complex, Philadelphia, PA. The Philadelphia Eagles bring in $2.4 million per year ($60 million total) over 25 years for the naming rights to their PRACTICE FACILITY. Absurd.
Top Youth Facility Deal – Placer Valley Soccer Complex, Roseville, CA. Placer Valley Tourism will pay a total of $5 million over 12 years ($416.67k/y) to the city of Roseville to be the premier sponsor of the 10 artificial turf fields that are scheduled to open sometime in 2025.
Funniest Deal – Pitbull Stadium, Miami, FL. The world famous rapper/businessman Pitbull announced he would be buying the naming rights to Florida International University’s football stadium for $6 million over 5 years ($1.2m/y)
Highest Foreign Deal – Atletico Madrid, Madrid, Spain. On October 9th of this year, Atletico signed a deal with Saudi Arabian company Riyadh Air for a reported ~$316 million (300m euro) in a deal that runs through 2033. Which means they would be bringing in around $35m a year.
Here are the top 10 most expensive (and lucrative) naming rights deals in the United States:
Crypto.com Arena – $700 million / 20 Years ($35m/y)
Los Angeles, California
Los Angeles Lakers, Los Angeles Kings, Los Angeles Sparks
Allegiant Stadium – $675 million / 30 years ($22.5m/y)
Las Vegas, Nevada
Las Vegas Raiders, University of Las Vegas Rebels, Las Vegas Bowl
SoFi Stadium – $625 million / 20 years ($31.25m/y)
Inglewood, California
Los Angeles Rams, Los Angeles Chargers, LA Bowl
Intuit Dome – $500 million / 23 years ($21.74m/y)
Inglewood, California
Los Angeles Clippers
AT&T Stadium – $19 million per year / undisclosed amount of time
Arlington, TX
Dallas Cowboys, Cotton Bowl Classic
MetLife Stadium – $463 million / 25 years ($18.5m/y)
East Rutherford, New Jersey
New York Jets, New York Giants
Citi Field – $400 million / 20 years ($20m/y)
Queens, NY
New York Mets
UBS Arena – $350 million / 20 years ($18m/y)
Elmont, New York
New York Islanders
Oracle Park – $325 million / 20 years ($16.25m/y)
San Francisco, California
San Francisco Giants
Mercedes-Benz Stadium – $324 million / 27 years ($12m/y)
Atlanta, Georgia
Atlanta Falcons, Atlanta FC, Peach Bowl, SEC Championship, Celebration Bowl
Globe Life Field – $308 million / 28 years ($11m/y)
Arlington, Texas
Texas Rangers
Wouldn’t it be awesome to be able to have enough money to get your name/company name on your favorite teams stadium? Or is it just me?
Postgame Tailgate Field, home of the Los Angeles Angels
#Dreams
Till Next Time,
Trevor
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